“Magic 98 is beginning its 10th year of working with TroyResearch. They've provided a solid bridge to our audience. I receive valuable listener feedback on music and perceptual issues. Also the TroyResearch staff provides excellent training and support.”
Pat O’Neill
Program Director
Magic 98 / WMGN
Madison, WI
TroyResearch is the leader in online research for radio stations and music video channels. In 1997, we founded the concept of Internet-based entertainment and media research for radio, television, and movie clients. Today we work with hundreds of radio stations, leading video channels, and the motion picture industry, gathering the tastes of consumers.
Our radio research division is run by a team of past radio station owners, vice presidents and directors of programming, who are dedicated to helping radio be the best it can be.