This is our most popular radio research product. Radio programmers use this tool to test currents or to test a combination of currents, recurrents, and library titles.

1. Test up to 30 songs and a perceptual question in each survey.
2. View your results in real time online.
3. Use custom online reports including trending.
   Analyze data and put it to work quickly.

When you need answers fast, when you need to save money, and when you need answers from your P1’s, there’s no better way than using TroyResearch Online Music Tracking. We offer individual station 50, 26, and 20 week testing plans, as well as network options (with additional savings) for stations programming similar playlists.

Online Music Tracking: $500 to $1,000 per month depending upon level of service

This product, designed to test hundreds of titles, has all the advantages of ongoing music tracking….speed, economy, and P-1 feedback.

1. Test 500-600 songs and a dozen perceptual questions in one survey.
2. View your results in real time online.
3. Use custom online reporting including unique custom formulas
   as well as Z Score, standard deviation, weighted positives, etc.

Researching your library online with an existing listeners panel will cost approximately 1/3 the price of a traditional auditorium test. We recommend an OLT spring and fall.

Online Library Test with existing panel: $4,900 (not including incentives)

We use the telephone to find the random listeners and potential listeners you want, just like in an auditorium test recruit. You have speed and economy working for you, along with a 60% P1’s, 40% non P1’s respondent composition.

1. Test 500-600 songs and a dozen perceptual questions in one survey.
2. View your results in real time online.
3. Use custom online reporting including unique custom formulas:
   Z Score, standard deviation, weighted positives, etc.

Researching your library online with phone recruited respondents will cost approximately 1/2 the price of a traditional auditorium test. We recommend an OLT with phone recruitment every 18 months.

Online Library Test with phone recruitment: approx. $17,500

We have teamed up with Analyst to provide all the unique applications of that highly respected music software. With a mouse click, you have custom sorts that put data from your target audience side-by-side with data from your secondary target. Put 18-34 data next to 25-44 data in two second seconds. There’s a small monthly cost to add Analyst.

Since your success in radio is determined by your listeners, it only makes sense to learn as much about them as possible. A TroyResearch Online Perceptual Study is the way to get to know the attitudes and expectations of your listeners.

1. We invite the right people to answer questions important to you.
   (Surveys can include pictures and multimedia—audio and video.)
2. Listeners complete your survey online when and where it’s convenient,
   often in the same place (like the office) where they use the most radio.
3. View your results in real time online.

A TroyResearch Online Perceptual Study is fast, inexpensive, and focused on your local P1 listeners. If you want a 60/40 balance of P1’s/non-P1’s, we use phone recruitment to bring potential listeners into the study, resulting in a minor increase in cost.

Online Perceptual Study: $1,000 plus $50 per question

Dig for issues and pain points, find areas for growth and enhancement using a TroyResearch Online Focus Group. We screen and recruit panelists to meet in our online focus group facility for the session

1. Our moderator can use multimedia (images, audio, video, or a
   live Web site) and ask for feedback just like an in-person session.
2. The moderator and the participants interact chat-style in a
   free-flowing discussion. The moderator can follow up and probe for
   details on any topic or question.
3. You have the ability to watch the session and send comments back and
   forth with the moderator that participants can’t see.
4. Results are available almost instantly and are delivered in either traditional
   paper format or through interactive, filterable online reports.

Use a TroyResearch Online Focus Group when you need a quick turnaround of survey results, when participants are dispersed geographically (no travel needed), when the topic is sensitive for participants, when you want responses to stimuli simultaneously rather than sequentially. Ask us for a comprehensive list of Online Focus Group advantages.

Online Focus Group: $5,900 for first study; $4,900 for subsequent similar studies

Music Positioning Study is a highly focused perceptual study that is designed to analyze the musical strengths and weaknesses of your radio station. This a survey that will let you know how effectively your current programming is hitting the musical sweet spot that will deliver the largest potential share of audience. A TroyResearch Music Positioning Study will:

1. Develop a music strategy to follow, showing what types of music are most
   important to your target audience.
2. Shape the screening of any subsequent music testing and help focus what
   music is to be tested and what is best left out.
3. Utilize a combination of Internet and telephone methodology.
4. Feature an in-person presentation of our analysis of the survey results.

Use a TroyResearch Music Positioning Study to confirm that your music is accurately targeted before making any significant adjustments in your programming. Or use a MPS to guide your strategic move into a new format position in your market.

Music Positioning Study: $20,500